Guest
Ian Campbell
Ian Campbell is the CEO of Nucleus Research and Wall Street Journal bestselling author of The Value Sale. With more than 25 years of experience evaluating technology investments, he is a recognized expert in return on investment (ROI), technology adoption, and organizational change. A longtime educator and industry speaker, Ian has taught at Babson College and lectured at leading universities, including Stanford, MIT, and Harvard. His work focuses on helping organizations maximize the value of technology while overcoming the human barriers to successful adoption.